Notes
HomeWhat I'm learning, building and getting wrong.
Notes from inside the work. Funnels, automation, and the things that only become visible once something is live.
Email16 Sept 2026 · 5 min read
Why your emails land in spam and what fixes it
Deliverability decides whether any of your email marketing works. Authentication, warm up, list hygiene, and the numbers worth checking monthly.
Calendars16 Sept 2026 · 5 min read
Booking links that fill the right calendar
Availability, routing, reminders and no show recovery. The settings that decide how many enquiries become actual conversations.
CRO16 Sept 2026 · 5 min read
Split testing that actually tells you something
Test the offer before the button colour, change one thing at a time, run whole weeks, and measure the number closest to money.
Analytics16 Sept 2026 · 5 min read
Knowing which marketing actually made the phone ring
Why the platforms disagree with each other, how to capture the source automatically, and the monthly review that stops you scaling the wrong channel.
Funnels16 Sept 2026 · 5 min read
Your lead form is asking the wrong questions
A form should sort people, not just collect them. Qualifying questions, branching, scoring, and the fields that quietly cost you submissions.
Reputation16 Sept 2026 · 5 min read
Reviews are a system, not a favour you ask
Ask at the moment of relief, make it take fifteen seconds, automate the trigger, and answer the bad ones for the next fifty readers.
Automation16 Sept 2026 · 6 min read
The follow up that runs whether you remember or not
Most businesses do not have a lead problem, they have a gap problem. The four automations worth building before anything clever, and how to test them safely.
Offers16 Sept 2026 · 5 min read
The money left on your checkout page
Order bumps, one click upsells and abandoned checkout recovery. The easiest revenue in your business sits in the thirty seconds after a purchase.
CRM16 Sept 2026 · 5 min read
Stop rewriting the same message in twenty places
Placeholders, tags and lists that maintain themselves. The unglamorous work that makes every future change cheap.
SMS16 Sept 2026 · 5 min read
Texting customers without getting your number shut off
The registration system behind business messaging, why most applications fail on consent, and the habits that keep your texts flowing after approval.